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EMAIL MARKETING
  1. What is Email Marketing?
    Affiliate Marketing is an online marketing channel using email (electronic mail) as the marketing medium.
     
  2. Type of Email Marketing
    • Advertisement inside a content Email.
    • Advertorial Email - The advertisement is the email itself as an advertorial.
    • Survey Email - email that is requesting a survey of products or services.
    • Request Business Email - solicitation email that are requesting business, solicit sales or donation.
    • CRM (Customer Relationship Management) Email - email to the current customers or members to stay in-touch with them.

    Opt-In Email (Permission Marketing)

    • A method used for email marketing where the recipient of the email has consented to receive it. When choosing an email marketing company, you have to pick the one with this Opt-In Email method to their customer base.

    Email Spam (Junk Email)

    • Unsolicited email. We do not recommend this method. However if you do use this method, please conform to the CAN-SPAM Act of 2003 if you are in the United States.

    CAN-SPAM Act of 2003

    • Unsubscribe Compliance
      • A visible and operable unsubscribe mechanism is present in all emails.
      • Consumers opt-out requests are to be honored within 10 working days.
      • Opt-out lists (aka Suppression List) are used only for compliance purposes and not to any other purposes.
    • Content Compliance
      • Accurate (not deceiving) "FROM" Sender lines (including the friendly form)
      • Relevant Subject line. Subject has to correspond with its content.
      • A legitimate physical address of the publisher and/or advertiser is present. PO Box addresses are acceptable in compliance with 16 C.F.R. 316.2(p) and if the email is sent by a third party, the legitimate physical address of the entity, whose products or services are promoted through the email should be visible.
      • A "SEXUALLY EXPLICIT" label is present if the content is adult.
    • Sending Behaviour Compliance
      • A message cannot be sent through an open relay (free SMTP email servers).
      • A message cannot be sent without an unsubscribe option.
      • A message cannot be sent to a harvested email address.
      • A message cannot contain a false header.
      • A message should contain at least one sentence.
      • A message cannot be null.
      • Unsubscribe option should be below the message.
         
  3. Email Marketing Company
    • GetResponse - Email marketing, auto-responders, landing pages, webinars.
    • MailChimp - Email marketing automation.
       


 

 

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