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Online Advertising Rates Model
How much advertisers pay for
every thousands displays of their online advertising.
- CPC (Cost per Click) or PPC (Pay per Click)
How much advertisers pay for every click a user click on your
- CPL (Cost per Lead) or CPA (Cost per Action)
How much advertisers pay for every lead a user sign up for
an online ads offers.
- CPE (Cost per Engagement)
How much advertisers pay for user engagement of the ads (users
actually see the ads).
- CPV (Cost per View)
How much advertisers pay when a user view video ads.
- CPI (Cost per Install)
How much advertisers pay when a user install a software or
- Fixed Cost
Advertisers pay a fixed cost for online placement ads on a web
Benefit of Online Advertising
- Microsoft Bing Ads
Bing Ads Account - Join Microsoft's Bing search engine
program based on pay per click.
- Microsoft Oath:
Microsoft consumer properties, including MSN, Outlook.com, Skype,
Windows, and XBox.
Oath Americas - Oath online advertising program if you are
in the United States.
Oath International - Oath online advertising program if you
are outside the United States.
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