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ONLINE ADVERTISING
  1. Online Advertising Rates Model
    • CPM (Cost per Mile)
      How much advertisers pay for every thousands displays of their online advertising.
    • CPC (Cost per Click) or PPC (Pay per Click)
      How much advertisers pay for every click a user click on your online ads.
    • CPL (Cost per Lead) or CPA (Cost per Action)
      How much advertisers pay for every lead a user sign up for an online ads offers.
    • CPE (Cost per Engagement)
      How much advertisers pay for user engagement of the ads (users actually see the ads).
    • CPV (Cost per View)
      How much advertisers pay when a user view video ads.
    • CPI (Cost per Install)
      How much advertisers pay when a user install a software or program.
    • Fixed Cost
      Advertisers pay a fixed cost for online placement ads on a web page.
       
  2. Benefit of Online Advertising
    • Cost
    • Coverage
    • Speed
    • Targeting
    • Measurability
    • Formatting
       
  3. Google AdWords
  4. Microsoft Bing Ads
    • Bing Ads Account - Join Microsoft's Bing search engine marketing program based on pay per click.
       
  5. Microsoft Oath:
    Microsoft consumer properties, including MSN, Outlook.com, Skype, Windows, and XBox.

     

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