1. What is Social Media Marketing?
   Social Media Marketing is a marketing channel to gain awareness, attention, and traffic to your website using social media sites, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and many more.
    
2. Facebook Marketing
   Marketing on Facebook using these Facebook Business Tools:
   • Facebook Adverts
     • Facebook Ad Targeting: Choose audience based on demographics, behaviours, or contact information.
     • Facebook Advertisment Format: Photo, Video, Carousel, Slideshow, Collection.
     • Facebook Ad Reporting: Measure your ads.
     • Facebook Success Stories: Case studies of company success of using Facebook Marketing.
     • Facebook Ad Rate: choose daily or lifetime budget, specify total amount you want to spend (There is a minimum budget per day depending on the type of Ad - range from $1 to $40),
   • Facebook Pages
     • It is like an Online Yellow Pages - Create your presence on the Web.
     • Learn how to setup a Facebook Page - Name of your page, profile photo or cover photo, and action that you want people to take when they land on your Facebook Page.
     • Facebook Blueprint Course on Facebook Pages - Take Facebook e-learning course on setting up a Facebook Page (require registration).
     • Facebook Pages FAQ - Questions, tips and tricks on Facebook Pages.
   • Facebook Messenger
     • Turning Conversation into Conversion.
     • Download the Facebook Messenger Ad Guide.
       • Getting Started with Messenger Ad.
       • How Facebook Messenger Ad Works and Success Stories.
       • How to Use Facebook Messenger for Your Business.
       • Re-Engage Your Customers with Sponsored Messages.
       • Facebook Blueprint Course on Facebook Messenger (require registration).
   • Facebook Audience Network
     Create an advertisement on Facebook and share it across the Web and across high-quality Apps. Audience Network support these objectives.
      
3. Instagram Marketing
   • Why Instagram?
   • Instagram Business Tool - Tools to help customers stay in touch with your business.
   • Creating Instagram Business Profile - Setting up a business profile on Instagram.
   • Instagram Success Story - Learn how businesses use Instagram Ads for their success.
   • Promote posts on Instagram - You can directly promote posts on Instagram app.
   • Free Online Course about Advertising on Instagram - Facebook blueprint course about Advertising on Instagram.
   • Instagram Business Insight - Read news about business on Instagram.
      
4. Twitter Marketing
   • Twitter Creative Canvas - Dynamic platform for your brand story.
     • Promoted Video
     • In-Stream Video Ads
     • In-Stream Video Sponsorships
     • Branded Emojis
     • Promoted Moments
     • Conversational Video Ads
     • GIFs and Photos
     • Periscope
   • Twitter Website Traffic & Conversion - Use Twiiter Ads to turn mobile audiences into customers.
   • Twitter Success Story - Success stories about marketing on Twitter.
   • Mobile App Growth - Grow your mobile app by reaching engaged audience.
   • @TwitterMktg - Twitter on Twitter Marketing.
   • Twitter Audience Insight - Target audiences based on a number of parameters: interests, demographics, operating system, brands they follow, and a variety of other variables.
   • Cause Marketing on Twitter - Social Cause program you can initiate on Twitter for your corporate CSR (corporate social responsibility) efforts.
      
5. Pinterest Marketing
   • Pinterest Promoted Pins - Reach more people with advertising on Pinterest.
   • Start your Pinterest Engine - Create your promoted Pinterest Pins.
   • Pinterest Analytics - Analytics of Pinterest Profile, People You Reach, Website Activity. Read Pinterest Analytics Guide.
   • Buyable Pins Standard - Advertising Guideline, Community Guidlines, and Terms of Service of Pinterest.
   • Pinterest Crawler - Web crawlers for pinterest pins to index the data.
   • Pinterest Business FAQ - Common business questions on Pinterest.
   • 3rd Party Click Tracking - If you use 3rd party click tracking.
      
6. LinkedIn Marketing
   • Here is Twitter
      

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