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SEO STRATEGY
  1. BLACK HAT SEO
    Search Engine Optimization Strategies that Search Engine companies do not approve and sometime penalize against it. Your site may be temporarily or permanently banned from the search engine results if they find out.
    Also known as SPAMDEXING, Search Engine Spam, Search Spam, Web Spam, Search Engine Poisoning.
    • Content Spam
      • Keyword Stuffing
      • Hidden or Invincible Text
      • Metatags Stuffing
      • Doorway Pages Spam
      • Scraper Sites
      • Article Spinning
      • Machine Translation
      • Pages with No Information
    • Link Spam
      • Link Building Software
      • Link Farms
      • Private Blog Networks
      • Hidden Links
      • Spam Blogs
      • Wiki Spam
      • Guest Blog Spam
      • Buying Expired Domains
      • Cookie Stuffing
      • Sybil Attack - forging multiple identities for bad intention, creating fake content.
      • Using editable pages - using other people websites that can be edited by other users to insert links of spam. For example: Forum comment, News comment.
      • Referrer log spamming
    • Other type
      • Mirror websites
      • Forced URL-Redirection
      • Cloaking - Search a page to the Search Engine Spiders or Crawlers different from a page seen by the human eyes.
      • Code Swapping - Optimizing a page for top ranking and then swap it with another page when the top ranking is achieved.
         
  2. WHITE HAT SEO
    Search Engine Optimization Strategies that conforms to Search Engine companies' guideline. The strategy is primarily creating contents for users rather than trying to trick the Search Engine.
    Strategies that commonly used by White Hat Search Engine Optimization are:
    • Keywords Research
    • Doorway Pages

 

 

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