Do It Yourself SEO

Terms of Search Engine Optimization
  • 301 Redirect
    Permanent changes of URL of the web page. This tells the Search Engine that the page has been moved to a new page permanently, thus the Search Engine should look into the new page. The page ranking is transferred to the new page.
  • Alt IMG Tag
    Option of the <IMG> Tag. It is informing the Search Engine what the Image is all about. For example:
    <img src="seo.jpg" alt="image of search engine optimization">
  • Anchor Text
    The text that is displayed from a URL link. For example:
    <A href="">Submit URL here</A> is the URL. Submit URL here is the Anchor Text.
  • Backlink
    Links that point from other websites to your website.
  • Black Hat SEO
    Search Engine Optimization strategy that is focused on tricking the Search Engine.
  • Canonical Tag
    A tag to tell the Search Engine Crawler that this is a copy of the other URL. All Page Ranking should be for the other URL. For example:
    <link rel="canonical" href="">
  • Cloaking
    Designing a website that display contents displayed to the Search Engine differ from content displayed to the human eyes. This is one of the black hat SEO technique and sometimes may get your site banned.
  • Deep Link
    A hypertext link to a page other than the Home page. The "deep" refers to the depth of the page in the website structure.
  • Keyword Density
    A number describing how many times a keyword or phrase appear in your web page. Simple calculation: divide the number of times a specific keyword appear on a page by the total number of words in that page.
  • Keyword Stuffing
    A practice to use a keyword or a phrase multiple times in a page in order to improve the keyword density of a page.
  • LSI (Latent Semantic Indexing)|
    It is a way for the Search Engine to check whether the text is genuine content or just random keywords stuffing.
  • Link Bait
    Content creation that attracts lots of links. Usually make the page viral.
  • Link Building
    A process of getting a backlink to your page. Please do not use Link Building Software since you may get banned by the Search Engine. Research with website that will benefit your page, can try to get their backlink to you.
  • Link Farm
    A network of websites that link to each other for the purpose or increasing their page rank. Your site may get penalized using link farm strategy.
  • Page Rank
    Google's search engine algorithms to calculate the importance of a website.
  • Sandbox Effect by Google
    It is a filter placed on new websites. Google places new website on probation to discourage spam sites rising to quickly.
  • Search Engine Markting (SEM)
    Marketing or promoting your products via Search Engines.
  • Search Engine Optimization (SEO)
    Optimization of a website for search engine given a specific keyword.
  • SERP (Search Engine Results Page)
    The pages that are displayed when you search a keyword on a search engine.
  • Spider or crawler or Robot or Bot
    A piece of software code that crawl the web in order to index the internet.
  • White Hat SEO
    SEO strategy that conforms to the the Search Engine's guideline.
  • XML Sitemap
    Sitemap in XML file format to give Search Engines a map of structure of your website.





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