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Terms of Search Engine Optimization
- 301 Redirect
Permanent changes of URL of the web page. This tells the Search
Engine that the page has been moved to a new page permanently, thus
the Search Engine should look into the new page. The page ranking is
transferred to the new page.
- Alt IMG Tag
Option of the <IMG> Tag. It is informing the Search Engine what
the Image is all about. For example:
<img src="seo.jpg" alt="image of search engine optimization">
- Anchor Text
The text that is displayed from a URL link. For example:
the URL. Submit URL here is the Anchor Text.
Links that point from other websites to your website.
- Black Hat SEO
Search Engine Optimization strategy that is focused on tricking the
- Canonical Tag
A tag to tell the Search Engine Crawler that this is a copy of the
other URL. All Page Ranking should be for the other URL. For
<link rel="canonical" href="http://www.submiturl.net">
Designing a website that display contents displayed to the Search
Engine differ from content displayed to the human eyes. This is one
of the black hat SEO technique and sometimes may get your site
- Deep Link
A hypertext link to a page other than the Home page. The "deep"
refers to the depth of the page in the website structure.
- Keyword Density
A number describing how many times a keyword or phrase appear in
your web page. Simple calculation: divide the number of times a
specific keyword appear on a page by the total number of words in
- Keyword Stuffing
A practice to use a keyword or a phrase multiple times in a page in
order to improve the keyword density of a page.
- LSI (Latent Semantic Indexing)|
It is a way for the Search Engine to check whether the text is
genuine content or just random keywords stuffing.
- Link Bait
Content creation that attracts lots of links. Usually make the page
- Link Building
A process of getting a backlink to your page. Please do not use Link
Building Software since you may get banned by the Search Engine.
Research with website that will benefit your page, can try to get
their backlink to you.
- Link Farm
A network of websites that link to each other for the purpose or
increasing their page rank. Your site may get penalized using link
- Page Rank
Google's search engine algorithms to calculate the importance of a
- Sandbox Effect by Google
It is a filter placed on new websites. Google places new website on
probation to discourage spam sites rising to quickly.
- Search Engine Markting (SEM)
Marketing or promoting your products via Search Engines.
- Search Engine Optimization (SEO)
Optimization of a website for search engine given a specific
- SERP (Search Engine Results Page)
The pages that are displayed when you search a keyword on a search
- Spider or crawler or Robot or Bot
A piece of software code that crawl the web in order to index the
- White Hat SEO
SEO strategy that conforms to the the Search Engine's guideline.
- XML Sitemap
Sitemap in XML file format to give Search Engines a map of structure
of your website.
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